Digital Marketing in 2024 can propel your business to new heights by opening several new avenues for customer/client traffic to your website. It’s well worth your time to make all of your online tools search engine optimal to enjoy every chance at greater conversions.
What happens, however, if you do this poorly? That’s what we’ll discuss by identifying the worst search engine optimization (SEO) mistakes, followed by the means to avoid them.
Avoid These Common SEO Mistakes
Leaving Your Website Running Slowly – Whether you acknowledge it or not, your target audience, and potential customers, have a need for speed. You don’t get much time to attract them to your product, which means your web materials have to appear sharp and convincing. The worst thing you can do is leave them with a blank loading screen for several seconds. Fortunately, there are plenty of software and troubleshooting solutions to make your web pages load within a couple of seconds or less.
Misuse of Keywords – Most businesses have a general idea of which keywords they should emphasize for their web content. However, some strategies work better than others. If, for instance, you only focus on popular, two-word phrases (like “used cars”), you might encounter too much competition, and lose the ranking struggle for those terms. There is a way around this problem if you know how to exploit various long-tail keywords, those longer phrases that your most ideal customers enter into the search engines. So, a better keyword emphasis might involve “used cars in Sarasota,” helping you capture a local market more effectively. There are MANY other examples we can show you, proving how much better this works.
Ignoring Technical Details – Did you know you lose web traffic if a web page’s headline gets penalized for too many characters? That’s a frustrating way to miss out on organic web traffic, especially since it (usually) has a simple solution. It’s also possible to forfeit your spot on Google’s index by not updating hyperlinks or scattering them everywhere.
Your Content is Boring – Even the bots, crawlers, and algorithms can tell whether your content would engage users. Nevertheless, it’s easy to fix this by remedying the design issues such as poor image quality, low text-to-HTML ratios, and other stylistic or programming problems. Above all else, always ensure your post would seem interesting to your target audience.
Ineffective (or Non-Existent) CTAs – Here’s where you should focus on not only attracting people to your site, but keeping them there for a while. This is where you focus on including a persuasive call-to-action (CTA) with all of your content, helping your audience explore everything else you offer.
Poor Mobile Optimality – As we mentioned in our previous blog post on homepage design, you cannot afford to neglect your website’s mobile delivery. Since a growing proportion of users make their purchases (or investigate brands) from their phones, you shouldn’t neglect that component. While your website may look fantastic to a desktop user, if the content appears distorted on a smartphone, you will inevitably miss out on potential paying clients.
DigiSphere Marketing: Helping You Conquer These Mistakes
What is the best way to avert these problems and ensure you never lose traffic with inferior SEO?
Consider the expert support of a dedicated SEO firm, like DigiSphere Marketing. Instead of blindly trying various techniques and strategies, our team can help you apply a systematic approach to web development and SEO, and achieve quantifiable results. In today’s marketplace, for businesses of all stripes, this often separates the merely “good” companies from the most profitable.
Want to learn more about proven digital marketing strategies and help your business grow? Call us at 941-803-4141 to explore proven online marketing tactics.
