Have you heard of the concept of “hidden gems” found within Google’s search results?
In a nutshell, it refers to those results you might find from discussion forums such as Reddit and Quora, involving consumer discussion of companies, brands, products, and services. These can be quite authentic and potentially valuable for business recognition. Any time you can achieve positive feedback from real customers, irrespective of the platform, you shouldn’t neglect it.
With that in mind, here’s a little more on what business owners should know about Google’s hidden gems.
Hidden Gems & The “Perspectives” Filter
Hidden gems, which are lucrative for website rankings on the search engine, involve real customers sharing their personal opinions, insights, and perspectives on specific brands. Google has made extra emphasis on this since 2022, but even more so following their major update in 2023.
They added a perspectives filter to their algorithm, moving discussion-forum results closer to the top. In a certain sense, this allows real consumer content to compete with the other AI-generated results you’d typically find.
How Can Businesses Leverage Hidden Gems?
Obviously, from a marketing standpoint, you’d want your business to gain exposure through customer perspectives on sites like Quora and Reddit. This provides easy C2C promotion for your company, but doesn’t cost you anything.
While you can always wait for such discussion to occur naturally among your customer base, there may be ways to obtain faster results by contributing directly to these forums. Some entrepreneurs have even accomplished this by creating expert content for LinkedIn and other social media platforms. As usual, it all hinges upon knowing your target audience and catching their attention with relevant subject matter.
Creating Content for Quora and Other Hidden Gem Forums?
Yes, there are ways to “seed” questions into the mix at websites like Quora and Reddit. However, you should attempt this with caution because if they come across like marketing materials, the plan might backfire. Reddit, in particular, is known for a very skeptical and scrutinizing readership, one that would almost certainly reject or ignore anything deemed to be too “salesy.”
Therefore, your best strategy would be to consult a savvy social-media marketer to ensure a proper wording and execution of the “seeding” strategy.
DigiSphere Marketing: Helping You Capitalize on Hidden Gems in Online Marketing
If you agree with that, then we invite you to speak with us soon about implementing professional marketing services into your business mission.
The well-rounded team at DigiSphere Marketing can assist you with every element of online advertising. This covers the newer items, like hidden gems, but also the tried-and-true methods, like search engine optimization and reputation management. Either way, we know how to generate more traffic for your company.
Contact us anytime to learn more about how we do that by calling 941-803-4141.
