Perhaps you’ve read some of our previous articles providing specific analyses of Google, the preeminent search engine, comprising over three-quarters of all search inquiries. It’s quite relevant for businesses (and their marketing purposes), but could it have a challenger from the realm of AI?
That’s what we’re here to explore today with this brief investigation of the significance of ChatGPT, a potential challenger to Google supremacy.
What is ChatGPT and “Conversational AI”?
ChatGPT is the popular and emerging AI technology, developed by OpenAI in late 2022, designed with the capability to retrieve information while processing it into web content. It has numerous functions, but one of the most appealing might be its ability to respond in a conversational format.
In other words, it’s almost as if the robots can finally communicate with us (and almost as intelligently). At long last, you can make the computer software “create a used-car section on my website.” All you have to do is enter the request, and it gives you something instantly.
ChatGPT, a trailblazer for “conversational AI” can accomplish all the following.
- Understand and process natural language inquiries
- Comprehend the context of what you’re asking
- Tailor a response to the reader’s needs
- Interact in real time, while accounting for current events
How Does This Differ from Traditional Web Searching?
Something that powerful and advanced must have at least a handful of benefits for businesses and marketers. What, however, differentiates it from traditional, algorithm-based web searching? How is it different from the Google search methods we’ve used for years?
While traditional search engines rely on keyword recognition, page rankings, and other analytical metrics, it would seem that conversational AI penetrates much deeper, on a technical level we’re just beginning to understand. Plus, you get the results far quicker and without as much clicking through various results.
That being said, we can’t jettison the traditional methods yet (since they comprise about 90% of the search market). Nevertheless, savvy business marketers must pay attention to this rapidly developing AI technology.
So, Which is Better? Conversational AI or Traditional Web Browsing?
To answer this question, you’d have to consider what you want. Traditional search engines can use their algorithms to gather incredible volumes of search results on any topic imaginable. It’s also still the conventional “go-to option” for small businesses seeking efficient brand exposure. However, if you’re after user experience, interaction, and personalized results, then AI may have taken the lead.
What are some limitations of AI and ChatGPT?
- It’s possible to find results that seem reasonable, but are wildly inaccurate.
- They have no way of ranking the credibility of the sources they utilize.
- This is a developing technology, a proverbial “Wild, Wild West,” where nobody knows for certain how it will develop.
Ready to Conquer Web Marketing, Irrespective of These Methods?
Finally, we would be remiss if we didn’t offer a way to navigate the complexity of today’s competitive digital marketing landscape. Simply put, there must be a way for businesses to get their brand name out there, whether through traditional methods or via AI. We’d like to help you accomplish this.
DigiSphere Marketing has its finger on the pulse of everything SEO, regardless of whether it involves traditional web search techniques or AI. Our professional support could be the difference between a lackadaisical advertising system versus a wide-ranging and sophisticated approach. Contact us anytime to learn more about ChatGPT, AI, and more by calling 941-803-4141.
