High-quality web design can make a tremendous difference in how you market your business to customers online. Gone are the days of being able to “slap together” a simple website, and hope it’ll satisfy marketing objectives, branding, and earning conversions.
There are many reasons to emphasize better web design for businesses, but here we’ll show you the most essential elements.
Primary Purposes of Effective Web Design for Businesses
Search Engine Optimization (SEO) – SEO is a rather complex thing to master, requiring you to employ the best web design to have a chance. Google currently dominates the preponderance of user searches all over the world, and they use over 500 signals to tell it whether to rank a website at the top of the results page. Most of those have something to do with web design, including how you compose your content, display your business photos, and offer crisp user experience (UX).
User Experience – Speaking of UX, if you don’t provide an accessible and user-friendly experience with your website, then you’re forfeiting important opportunities. This includes navigation ease and all the features present throughout your site. There’s a lot to this, but we recommend focusing on mobile compatibility. That’s because there’s been an enormous growth in folks who use their phones to access everything on the web. Google knows this and makes mobile performance a heavy criteria in its search algorithms.
Branding – Your website, social media presence, and reputation on customer review sites can either make or break your company’s image and branding. In fact, it’s common to see customers write complaints (on Google Reviews) solely because they had to deal with a crummy website. However, a well-designed version can create an outstanding first impression, making customers more likely to buy from you.
Analysis – How do you know your ads and marketing tools are worth what you’re paying for them? As a business owner, you cannot afford to leave this to chance or to “guesstimate” whether they’re viable. That’s why digital marketers pay lots of attention to metrics like conversion rates, click-through rates, bounce rates, and other website performance measures. If you’ve ever heard of Google Analytics, then you know there are dozens of other ways to gauge how websites and advertisements work. Savvy business owners use this information to build better sites and attract greater web traffic.
Conversions – We saved the best reason for last. As you know, a website that doesn’t contribute to higher conversions is a liability. Even as a “lost leader,” your website must lead your target audience to interface with your business the way you intend (product purchases, service subscriptions, etc.).
Have you had trouble with these areas while managing the online aspects of your business? Then it’s time to upgrade to something more professional.
If you want comprehensive help with superior web design, and finally gain quantifiable results, then consider partnering with the experts at DigiSphere Marketing. Our team knows all the best ways to make your business website accessible, fluid, SEO, mobile friendly, and profitable. Find out more about our advanced web design services by calling 941-803-4141.
