We’re always exploring new ways to obtain market superiority within the competitive domain of search engine optimization (SEO). Now, it’s time to examine yet another emerging tool, the Google Analytics 4 (GA4), the latest way to analyze website or application traffic for your business.
What is GA4?
GA4 updates the massively powerful Google Analytics engine with more sophisticated software, capable of tracking all the following:
- Conversions
- Audiences (user behaviors)
- Internal Traffic (where folks go on your site)
- Advanced Reports & Explorations
- . . . and other essential metrics (CTRs, impressions, etc.).
This also links with the Google Search Console (GSC), allowing you to plan your business website’s SEO strategy with even greater precision.
How it Analyzes Website Traffic
The GA4 Acquisition Report offers new opportunities for business owners to scrutinize their website data and discover where/how they attract the most organic traffic.
This works several ways, including the ability to analyze specific website URLs (different pages within your web domain), landing pages, and even identify 404 pages faster. The landing page report section, for instance, shows you where users arrive first, and how often specific pages lead to others important pages (like conversions). As usual, you’ll also enjoy several intricate ways to define what “conversion” means in respect to your website.
Discover Your Best SEO Keywords with “Event” Tool
Another terrific feature, most relevant to business owners, comes from the GA4’s “event” tool, which you can fashion into a keyword comparison query.
When you go through Reports → Engagements → Events, you can program it to check what users search to arrive at your site. It breaks the results down by country, referenced against various key terms. This lets you see just how many times your potential customers search specific items to find your online business headquarters.
GA4 Explorations
Finally, it never hurts to have more ways to assess the performance of your SEO campaigns. GA4 provides useful support with its vast “Explorations” framework. There’s quite a lot to it, but in a nutshell it delves into numerous useful queries.
- Tracking ad-funnel progress.
- User Lifetime (their entire experience with your site)
- Cohort Exploration (comparing various users)
- “Free Form” (an amalgamation of metrics such as conversions, sessions, and session duration)
As you can see, Google Analytics takes SEO management to a much more complex level in its latest installment. Although the data volume may become overwhelming for some SEO beginners, you don’t have to panic when you have access to a digital marketing expert.
Conquer Every Facet of Web Traffic with DigiSphere Marketing
We’re the team of digital marketing professionals who can gather and decipher all the important SEO metrics through GA4 and other analysis instruments. While it is possible to grasp some of it alone, we don’t recommend it because of how time-consuming it can become. Let us help you navigate SEO information easier, AND put it to good use.
DigiSphere Marketing is a Sarasota-based marketing firm, but we assist small, medium, and large businesses throughout different corners of the country. Our expertise extends into franchise businesses, automotive marketing, podcast consultation, real-estate marketing, and beyond. Contact us to learn more about GA4, Google Ad campaigns, or anything else pertaining to SEO by calling 941-803-4141.
